MEET THE TEAM: 10 Questions with Caroline Turnbull Doran / Design Researcher

December 4, 2018

We recently sat down with Caroline to learn more about what exactly a design researcher does at Essential as well as to hear more about her story and the path that brought her to our team.

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The Essential Design Holiday Wishlist

November 29, 2018

12 Interesting products that enhance where we live, what we wear and how we play.

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Your Products Are Your Brand

November 7, 2018

Customers are experiencing your brand through your product, checking your promises against your delivery and telling their stories to everyone that’s listening.

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Inside the Design: Hydrow by CREW

October 31, 2018

See how our team drew inspiration from classic cars and furniture, how design decisions complimented technical ingenuity, and what it was like working with one of the most innovative sports and fitness technology startups in the world right now.

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Designing for All Stakeholders

May 23, 2018

Understanding, prioritizing, and balancing the opinions of all the key stakeholders in a product development process can be challenging. Here’s some of what we’ve learned about balancing multifaceted stakeholder groups over the years.

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5 Traits of Superior Smart Home Devices

February 20, 2018

While leaders in smart products have begun to emerge, opportunity abounds as very few brands seem to have identified just what makes a superior smart device in the home.

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New Frontiers in Connected Health Experiences

November 29, 2017

A dive into seven trends and technologies that will transform healthcare in the very near future – if they aren’t already.

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How to Spark “Next-Gen” Creativity (via strategy+business)

November 15, 2017

Following a report that creative thinking will be a core capability needed in 2020, Eric McNulty explores just what “creativity” will mean for business leaders. He spoke with several people, including Essential’s Bill Hartman who cited the importance of creativity within defined parameters.

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Driving User Experience to Industrial Environments

October 23, 2017

A well-structured user experience strategy, one that focuses on understanding the contextual requirements of each stakeholder (from management to operator) should be an integral part of any IIoT initiative.

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Leveraging the convergence of Industrial IoT, Digital Transformation and Design

September 28, 2017

Knowing that design can enhance strategic competitive advantage, more commercial/industrial companies are using design to establish leadership positions.

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