Andy Goodman Delivers Service Design Expertise

March 11, 2021

Our team at Essential is delighted that Andy Goodman has returned to PA as a Partner. Andy is a Service Design expert with years of experience guiding teams to address “wicked” design and delivery problems.


MEET THE TEAM | Evan Hutker / Principal Designer

February 9, 2021

We talked to Evan about his most memorable design project, how 2020 influenced his design toolkit, and why disposable drink bottles drive him crazy.


Designing Smarter Healthcare: Expanding Patient Engagement

February 4, 2021

To work smarter for patients, U.S. healthcare needs to move away from its break-fix mentality. We need to design a simpler, more proactive, continuous-care environment.


Guide Beauty, a Finalist in Fast Company's Innovation by Design Awards

September 30, 2020

We are excited to announce that Essential client Guide Beauty was named a finalist in the Fashion & Beauty, General Excellence, and Packaging categories of Fast Company’s 2020 Innovation by Design Awards. Guide Beauty joins a list of recognized..


MEET THE TEAM: Peter McNulty / Senior Engineer

September 15, 2020

We talked to Pete about his past work designing sensor-driven and networked LED lights, his passion for mountain-biking, and why he feels there is an opportunity to re-think how we use the automobile.


Virtual Workshops: 10 Ways to Orchestrate the Optimal Session

September 14, 2020

A successful workshop is like a well-choreographed dance: it takes proper planning, coordination, and execution - especially when you’re not in the same room.


6 Key Factors Behind the Explosive Growth of Connected Fitness

September 9, 2020

Chief Growth Officer David Knies explores lessons from his podcast conversation with Bruce Smith, CEO and Founder of Hydrow


Insight & Inspiration: August 2020

August 7, 2020

Our innovation, design and development teams track trends across the industries in which we work. Here are some stories you might find as interesting as we did.


Design Meets Diversity: Black Lives Matter Resources

July 15, 2020

A collection of inspiring content that explores issues at the center of Black Lives Matter & Pride through the lens of design, business, and innovation.


Rethinking Customer Touchpoints in a Pandemic: Rapid Response in the Grocery Aisle

July 13, 2020

COVID-19 has forced retailers to quickly adapt to a volatile, dangerous situation. Here's what we can learn from grocery stores.

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