Olympic Ingenuity

August 24, 2021

A Different Look at the Olympics: Behind the Scenes Stories of Design and Innovation Olympic inspiration doesn't end with the Games. Beyond feats of athleticism and stories of triumph, the Olympic Games provide a platform for remarkable innovations..

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How would you redesign the rowing machine?

August 19, 2021

The CEO and founder of Hydrow, Bruce Smith, talks with Scott Kirsner about his vision and the team he put together to make it happen. Watch the video on Innovation Leader.

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Insight & Inspiration • May 2021

May 26, 2021

This is what we're reading. The best innovation stories from around the web.

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World Changing Idea: Wellbeing Automated Call Service

May 24, 2021

Speeding up support for over 50,000 vulnerable people shielding at home from COVID-19, PA’s WAC was recognized as a finalist in Fast Company’s 2021 World Changing Ideas Awards.

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How medical device and service designers balance form and function with regulatory compliance

May 20, 2021

Medical design is an equally challenging and rewarding field. Here are three key design considerations to make when bringing new technologies and services to market.

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Essential won two iF DESIGN AWARDS 2021

May 13, 2021

We are thrilled to announced that our team has been awarded two iF Design Awards for our work with food data company TeakOrigin and accessible cosmetics brand Guide Beauty.

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MOTU Debuts Redesigned UltraLite-mk5

April 30, 2021

This 5th-generation engineering masterpiece delivers unprecedented sound quality, ultra-low latency and proven performance.

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Insight & Inspiration • April 2021

April 26, 2021

This is what we're reading. The best innovation stories from around the web.

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Andy Goodman Delivers Service Design Expertise

March 11, 2021

Our team at Essential is delighted that Andy Goodman has returned to PA as a Partner. Andy is a Service Design expert with years of experience guiding teams to address “wicked” design and delivery problems.

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MEET THE TEAM | Evan Hutker / Principal Designer

February 9, 2021

We talked to Evan about his most memorable design project, how 2020 influenced his design toolkit, and why disposable drink bottles drive him crazy.

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