Customers are experiencing your brand through your product, checking your promises against your delivery and telling their stories to everyone that’s listening.
See how our team drew inspiration from classic cars and furniture, how design decisions complimented technical ingenuity, and what it was like working with one of the most innovative sports and fitness technology startups in the world right now.
Understanding, prioritizing, and balancing the opinions of all the key stakeholders in a product development process can be challenging. Here’s some of what we’ve learned about balancing multifaceted stakeholder groups over the years.
While leaders in smart products have begun to emerge, opportunity abounds as very few brands seem to have identified just what makes a superior smart device in the home.
A dive into seven trends and technologies that will transform healthcare in the very near future – if they aren’t already.
Following a report that creative thinking will be a core capability needed in 2020, Eric McNulty explores just what “creativity” will mean for business leaders. He spoke with several people, including Essential’s Bill Hartman who cited the importance of creativity within defined parameters.
A well-structured user experience strategy, one that focuses on understanding the contextual requirements of each stakeholder (from management to operator) should be an integral part of any IIoT initiative.
Knowing that design can enhance strategic competitive advantage, more commercial/industrial companies are using design to establish leadership positions.
Be first, be smarter, or cheat. Striking the balance between achieving the greatest possible design and the need to achieve business outcomes.