MEET THE TEAM: Julianna Miller / Principal Designer

October 8, 2020

We talked to Juli about the interesting places she finds inspiration, one of the proudest achievements in her career, and the new technologies that Designers at Essential have embraced while working from home.


Guide Beauty, a Finalist in Fast Company's Innovation by Design Awards

September 30, 2020

We are excited to announce that Essential client Guide Beauty was named a finalist in the Fashion & Beauty, General Excellence, and Packaging categories of Fast Company’s 2020 Innovation by Design Awards. Guide Beauty joins a list of recognized..


MEET THE TEAM: Peter McNulty / Senior Engineer

September 15, 2020

We talked to Pete about his past work designing sensor-driven and networked LED lights, his passion for mountain-biking, and why he feels there is an opportunity to re-think how we use the automobile.


Virtual Workshops: 10 Ways to Orchestrate the Optimal Session

September 14, 2020

A successful workshop is like a well-choreographed dance: it takes proper planning, coordination, and execution - especially when you’re not in the same room.


6 Key Factors Behind the Explosive Growth of Connected Fitness

September 9, 2020

Chief Growth Officer David Knies explores lessons from his podcast conversation with Bruce Smith, CEO and Founder of Hydrow


Insight & Inspiration: August 2020

August 7, 2020

Our innovation, design and development teams track trends across the industries in which we work. Here are some stories you might find as interesting as we did.


Design Meets Diversity: Black Lives Matter Resources

July 15, 2020

A collection of inspiring content that explores issues at the center of Black Lives Matter & Pride through the lens of design, business, and innovation.


Rethinking Customer Touchpoints in a Pandemic: Rapid Response in the Grocery Aisle

July 13, 2020

COVID-19 has forced retailers to quickly adapt to a volatile, dangerous situation. Here's what we can learn from grocery stores.


Remote Research: finding the new natural habitat

June 2, 2020

From planning, to running, to synthesizing research – here are 10 guiding principles for moving research remote.


MadLibs to Flatten The Curve: a social media tool to spark WHO donations

May 14, 2020

Thanks to a simple pair of overlaid bell curves, the “Flatten the Curve” concept is now part of everyday lexicon. It quickly confers a complex concept. Alongside broader public health efforts, that visual has been a powerful tool and catalyst for..

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