Investing in design used to be justified by guaranteeing an attractive looking product that would seduce people into buying it. Now it’s not that simple.
Is your development process leaving value on the cutting room floor? In this piece, Bill Hartman suggests 9 ways to incorporate worthwhile user-centered design methods into Agile development, leading to better outcomes for you, your team, and your users.
Content at the 2017 UXPA Boston Conference addressed a broad and deep swath of challenges and trends that User Experience Designers are facing. In this piece, Sonya Mead explores three issues/trends of particular interest.
Ashley Legg explores what designers can learn from the contrast of the traditional, old-fashioned homes in the United States with the modern, high-tech lives of the people living within.
Earlier this month I had the opportunity to attend the Front End of Innovation (FEI) Conference in Boston. There seemed to be an underlying feeling of “There’s a lot that we want to do, that we can do, but how much of it will we actually be able to realize?”
Margaret Jacobi of Essential Design shares thoughts with a valued client on managing successful collaboration across a project.
Trusting in the Design Thinking process only works if you can fall in love with the problem first, and here’s why.
GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.
Katherine Belk opens a discussion about how and why the potential impact of integrating behavioral science into design is so significant.
Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.