Total Design

July 26, 2017

Investing in design used to be justified by guaranteeing an attractive looking product that would seduce people into buying it. Now it’s not that simple.


User Centered Agile Design – How to stay focused on product/market fit

July 19, 2017

Is your development process leaving value on the cutting room floor? In this piece, Bill Hartman suggests 9 ways to incorporate worthwhile user-centered design methods into Agile development, leading to better outcomes for you, your team, and your users.


UXPA BOSTON 2017: Top hits - Data Viz, Service Design, AI & ML

June 21, 2017

Content at the 2017 UXPA Boston Conference addressed a broad and deep swath of challenges and trends that User Experience Designers are facing. In this piece, Sonya Mead explores three issues/trends of particular interest.


Coming home to the 'good old days'

June 13, 2017

Ashley Legg explores what designers can learn from the contrast of the traditional, old-fashioned homes in the United States with the modern, high-tech lives of the people living within.


FEI 2017: Balancing Innovation Pursuits & Business Realities

May 23, 2017

Earlier this month I had the opportunity to attend the Front End of Innovation (FEI) Conference in Boston. There seemed to be an underlying feeling of “There’s a lot that we want to do, that we can do, but how much of it will we actually be able to realize?”


Hiring a UX design consultancy? A few ideas to consider…

May 16, 2017

Margaret Jacobi of Essential Design shares thoughts with a valued client on managing successful collaboration across a project.


Why falling in love with the problem is one of the most important aspects of Design Thinking

April 13, 2017

Trusting in the Design Thinking process only works if you can fall in love with the problem first, and here’s why.


Thoughtful instrument design helps calibration techs do more with less

April 5, 2017

GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.


Design Thinking Meets Behavioral Science

March 30, 2017

Katherine Belk opens a discussion about how and why the potential impact of integrating behavioral science into design is so significant.


Reimagining the Customer Experience

March 15, 2017

Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.

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