GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.
Katherine Belk opens a discussion about how and why the potential impact of integrating behavioral science into design is so significant.
Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.
On International Women’s Day, I’m cheering for my dad. Here’s a story on how a lesson I learned as a young woman frames my design work today, and influences the relationships I build with my clients and colleagues.
And it has nothing to do with gender.
Brown-Forman engaged Essential Design to build a more robust brand and product design strategy for their Woodford Reserve brand, and create a cohesive design language.
A staggeringly high number of Americans are living with an incurable chronic condition, and this number is only growing. Because of the grave implications this has on the well-being of our population and the affordability of healthcare, patients and providers alike are incentivized to more effectively manage these conditions. The design thinking approach provides particular advantages to developing solutions that improve patient outcomes.
In a post for Autodesk’s Design Academy, Scott Stropkay posits that “putting humans at the center of technology-driven robot design projects changes the way we define success—and what is expected from the designer.”
Boston + Acumen hosted an evening on Design Thinking and Social Impact with Naz Mirzaie, Service Designer and Design Researcher of Essential. Naz shared techniques that can be used to define problems, identify key stakeholders, and storyboard possible solutions when tackling social innovation challenges.