Ashley Legg explores what designers can learn from the contrast of the traditional, old-fashioned homes in the United States with the modern, high-tech lives of the people living within.
Earlier this month I had the opportunity to attend the Front End of Innovation (FEI) Conference in Boston. There seemed to be an underlying feeling of “There’s a lot that we want to do, that we can do, but how much of it will we actually be able to realize?”
Margaret Jacobi of Essential Design shares thoughts with a valued client on managing successful collaboration across a project.
Trusting in the Design Thinking process only works if you can fall in love with the problem first, and here’s why.
GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.
Katherine Belk opens a discussion about how and why the potential impact of integrating behavioral science into design is so significant.
Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.
On International Women’s Day, I’m cheering for my dad. Here’s a story on how a lesson I learned as a young woman frames my design work today, and influences the relationships I build with my clients and colleagues.
And it has nothing to do with gender.