Thoughtful instrument design helps calibration techs do more with less

April 5, 2017

GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.


Design Thinking Meets Behavioral Science

March 30, 2017

Katherine Belk opens a discussion about how and why the potential impact of integrating behavioral science into design is so significant.


Reimagining the Customer Experience

March 15, 2017

Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.


Two Cheers for Dad: A Story on Challenging the Traditional

March 8, 2017

On International Women’s Day, I’m cheering for my dad. Here’s a story on how a lesson I learned as a young woman frames my design work today, and influences the relationships I build with my clients and colleagues.


Woodford Reserve: Building a Brand Family

February 23, 2017

Brown-Forman engaged Essential Design to build a more robust brand and product design strategy for their Woodford Reserve brand, and create a cohesive design language.


Designing for Chronic Disease Management

January 20, 2017

A staggeringly high number of Americans are living with an incurable chronic condition, and this number is only growing. Because of the grave implications this has on the well-being of our population and the affordability of healthcare, patients and providers alike are incentivized to more effectively manage these conditions. The design thinking approach provides particular advantages to developing solutions that improve patient outcomes.


Why Human-centered Design is the Key to Building Better Robots

October 31, 2016

In a post for Autodesk’s Design Academy, Scott Stropkay posits that “putting humans at the center of technology-driven robot design projects changes the way we define success—and what is expected from the designer.”


Design Thinking for Social Impact

October 11, 2016

Boston + Acumen hosted an evening on Design Thinking and Social Impact with Naz Mirzaie, Service Designer and Design Researcher of Essential. Naz shared techniques that can be used to define problems, identify key stakeholders, and storyboard possible solutions when tackling social innovation challenges.


Design Research with Service Design Mindset

August 30, 2016

At the 20th: DMI Academic Design Management Conference, Service Designer Naz Mirzai presented a compelling paper on changes in the practice of design research.

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