Andy Goodman has rejoined PA Consulting (PA), the consultancy that’s bringing ingenuity to life, as a Partner. Andy is an expert in managing and overseeing large complex design accounts and will bring Service Design thinking to PA’s US health and life sciences, energy and utilities, and consumer and manufacturing clients.

Andy is a pioneer of Service Design, a methodology which addresses the experiences of both the user and employee to enable organizations to better meet their customers’ needs. Andy originally joined PA over 20 years ago, as part of the New Media Group in London. After an early career in web design, Interactive TV and games, he moved to design consulting and worked for many years at Fjord, the design and innovation firm that’s now part of Accenture. He was previously at Seren, the customer experience firm, which is now part of EY, BCG Digital Ventures and frog.

Andy Goodman, service design expert at PA Consulting, says: "I am thrilled to return PA at this exciting time – especially now that Essential Design, Astro Studios, and Cooper Perkins are part of our firm. I look forward to showing our clients how design can produce tangible business impact and value creation.”


Read more about plans to leverage Andy's expertise at PA Consulting.