BuzzFeed featured Guide Beauty's ergonomically-designed beauty tools in a video, showcasing how one woman was able to do her own makeup for the first time in 20+ years!

The innovative makeup brand was inspired by founder and makeup artist Terri Bryant's struggles with Parkinson's. Our team helped them rethink makeup and how we wear it, guiding the brand from initial concept to market launch. (Read our design story.)

In addition to winning awards from Allure Magazine, The Oprah Magazine, iF Design, Fast Company, and others, the company has been featured in numerous publications such as InStyle, The New York Times, and Us Magazine.

See the video from BuzzFeed.

Watch it here