We are thrilled to announce that Essential partner TeakOrigin was named a finalist in the General Excellence category of Fast Company’s 2021 Innovation by Design Awards.

One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honor creative work at the intersection of design, business, and innovation, recognizing the people, companies, and trends that have steadily advanced design to the forefront of the business conversation.

We helped TeakOrigin bring their nutritional intelligence technology to market by designing a platform that gives new insight into the food we buy, sell, and eat. Our work joins a list of recognized projects, products, and services from companies like Nike, Verizon, Microsoft, and others.




Bringing Nutritional Intelligence to Life

Despite billions of dollars in food supply innovation and trillions in transactions each year, basic questions about food quality go unanswered. That opportunity led food data start-up TeakOrigin to develop a fast, easy, and accurate way to measure produce quality by biochemically ‘scanning’ it to determine its nutritional value in ways that current standard measures miss.

TeakOrigin has amassed a massive data set on the nutritional value of fresh fruits and vegetables. Essential Design and PA Consulting digital experts partnered with TeakOrigin to develop a sustainable business model, simplified its market narrative, and created a value proposition that resonated with retailers and consumers. Our end-to-end innovation work resulted in a SaaS-based nutritional intelligence service, and the TeakOrigin guide, a web platform with an easy-to-use search interface that enables consumers to assess both grocer and produce performance so customers can buy the best quality fresh foods.

Read the design story behind TeakOrigin.


A Bigger, Better Design Story 

This wasn't the only big win for the PA Consulting Family.

As with Essential, ASTRO Studios is part of PA's growing center of excellence for innovation and product design in the United States. ASTRO's design for Backbone One, an iPhone centered mobile gaming controller, was named a finalist in the Products category. And Wildtype, a company reinventing the future of seafood, was named a finalist in the Graphic Design category and received an honorable mention in the General Excellence and Branding categories.

Richard Watson, Essential co-founder and partner at PA Consulting, said: “We are so proud of the TeakOrigin project and are honored to be listed as a Finalist by Fast Company. Together the TeakOrigin and Essential Design teams created a platform that will revolutionize the way consumers and companies purchase fresh food, enabling a better, and healthier, food buying experience.”

John Edson, US Head of Design and Engineering at PA, added: “PA’s global design and engineering team bring together decades of experiences realizing design centric innovations for clients. It’s fabulous that the Backbone, Wildtype, and TeakOrigin projects have been recognized by Fast Company. Many congratulations to the teams who contributed to these amazing projects.”

Read the full Press Release form PA Consulting.


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